Drone photography is taking off in a big way, giving businesses an eye in the sky that regular photography just can’t offer. Many businesses and industries, including real estate, agriculture, corporate sectors, and small to medium businesses are using drone photography to create striking visuals, including aerial shots and videos that grab attention. It can be a game changer for your brand. In this guide, we’ll break down how drone photography works, the benefits of adding it to your marketing strategy, the importance of working with a licensed pilot, the costs to consider, and how to choose the right professional to bring your vision to life.
What is drone photography?
Drone photography uses unmanned aerial vehicles (UAVs), or drones, to capture photos and videos from the sky. Equipped with high-resolution cameras, drones can fly at various altitudes and angles, offering perspectives that are impossible to achieve with traditional ground-based photography. Drones allow you to capture sweeping aerial shots and expansive landscapes, all while maintaining precise control over framing and composition.
Drone photography has made a significant impact across industries like real estate, construction, agriculture and events. It’s especially popular for showcasing large properties, infrastructure, or landscapes that need to be viewed from above. With drones, you can capture buildings, homes or businesses in relation to their surroundings, highlight key features like land size or nearby landmarks, and provide dynamic, engaging visuals that stand out.
What are the benefits of drone photography?
Drone photography isn’t just about cool aerial shots – it brings real value to a range of industries and their marketing. Whether you’re a business owner looking to refresh your marketing or update your corporate branding, or a real estate agent wanting to showcase properties in a whole new light, drones offer a fresh, impactful way to elevate your visuals.
Let’s explore some of the key benefits.
Boost your brand’s visual appeal
Drone photography can help a business present themselves to their customers in a truly different way. For corporate shoots, aerial shots add a striking, professional edge to marketing materials and videos and are a great way to showcase your service with a unique perspective or demonstrate a large-scale event with sweeping overhead footage that highlights the atmosphere and scale.
It’s also perfect for grabbing attention online. The unique angles and dramatic visuals drones can capture are ideal for creating eye-catching content for websites and social media, helping your brand stand out and increasing engagement with your audience.
Showcase your properties from new heights
In real estate, drone photography provides a fresh perspective on property marketing. Standard photos are great at capturing the details of a property, but drone shots give buyers a complete view from above. This includes not just the layout and outdoor spaces but also how the property fits into the surrounding suburbs.
Drone footage can highlight standout features like gardens, pools or the property’s proximity to key facilities, like shopping centres and schools. This heightened visual perspective helps potential buyers get a real sense of the property – particularly those buying sight unseen – making listings more engaging, and helping to generate higher buyer interest. Incorporating drone photography, in combination with standard on-the-ground shots, into your listings can give you an edge in a competitive market.
Do you need a licence for drone photography?
Using drones for photography comes with a set of regulations and licensing requirements, which can differ based on your location. In Australia, drone operators must comply with the guidelines established by the Civil Aviation Safety Authority (CASA). In order to fly a drone for commercial purposes, a Remote Pilot Licence (RePL) must be obtained by the user.
In Toowoomba and other areas, drone pilots must also follow local regulations and secure any necessary permits before conducting a drone shoot. Using a licenced drone photographer who keeps updated on these rules ensures that your business operations remain legal and safe. Following these regulations not only means avoiding any potential legal complications but also promotes responsible and ethical drone photography practices.
How much does drone photography cost?
The cost to hire a professional drone photographer can vary depending on several factors, including the type of drone being used, the complexity of the shoot, the duration of the project, and the level of post-production work required.
As an example, basic aerial shots of a property for a real estate listing might be relatively affordable, while more intricate projects involving extensive editing, multiple locations, or long hours of shooting may command higher fees. On average, you can expect to pay anywhere from $100 to $200 up to several thousand dollars depending on the specifics of your project.
When budgeting for drone photography, consider the potential return on investment. High-quality aerial imagery can enhance your marketing efforts and provide a competitive edge, making it a worthwhile investment for many businesses and real estate professionals.
Choosing a professional drone photographer
Selecting the right drone photographer is crucial to ensuring that you receive high-quality imagery and video that meets your needs. Look for professionals with experience in the specific type of drone photography you require, for example, real estate. Review their portfolios to assess the quality of their work and ensure that their style aligns with your vision.
Additionally, consider factors such as customer reviews, industry reputation, and their adherence to regulations and safety practices. A reputable drone photographer will not only provide impressive visuals but also ensure that the shoot is conducted in a safe and legally compliant manner.
Take your marketing further with drone photography
Drone photography presents a valuable opportunity to lift your visual content and stand out in a crowded market. Whether you’re looking to enhance your business visuals, showcase real estate, or create compelling corporate content, investing in professional drone photography can deliver impressive results for your brand.
For those seeking a professional drone photographer, Matt Edwards Photography offers expert drone photography services tailored to various needs, from business and corporate shoots to real estate and educational content. With a commitment to delivering exceptional drone photography and a deep understanding of industry regulations, Matt Edwards Photography is well-equipped to help you achieve your visual goals.
Contact Matt Edwards Photography for a consultation to discuss your project or view a portfolio of drone photography in Toowoomba and surrounding areas.
